Travis Scott Virtual Concert, The image is taken from forbes.com
The music industry keeps up with the changes in the developing world order. In this order, the music industry went through a difficult time the restrictions that came with the coronavirus in 2019. People have had to turn to virtual concerts to avoid the negative effects of restrictions. In this period when Metaverse started to gain popularity, the transfer of concerts to the virtual environment brings along many questions that need to be answered. In this week's article, we will take a closer look at the developments in Metaverse through the intersection of concerts with new spatial experiences and the triangle of the audience, music stakeholders and these new venue producers.
We have mentioned the question "What is the metaverse?" many times in our previous articles. To briefly explain the word we have heard often recently, Metaverse is the name used to describe the virtual universe, the new virtual universe that Meta (Formerly Facebook Inc.) is trying to develop. Virtual universe; It is a platform that disconnects its users from the physical world and offers the opportunity to experience utopias that no one cannot see in real life. In this universe where physical barriers disappear, places where creativity gains importance come to the fore. Physics rules that create obstacles in the real world do not pose a problem on a virtual platform like Metaverse and offer artists the opportunity to push the limits of their creativity.
The Weeknd TikTok Virtual Concert, The image is taken from sutueatsflies.com
Opportunities of the Virtual Platform for Artists
We have mentioned in detail in our article “Architecture of the Future: Metaverse” about the Metaverse and the opportunities it brings. With the rapidly developing virtual universe technology taking more place in our lives, the music industry has also been quickly included in this new world. The wide creativity opportunity offered by the virtual platform has been effective in the preference of artists and audiences. In this period, when the coronavirus was also affected, the virtual concerts performed by the artists attracted more attention than expected. To give an example of the opportunities Metaverse offers artists, an artist can change his virtual concert outfit whenever he wants, and even transform the space where he takes the stage into a completely different space. Thanks to such opportunities, it will be possible to develop an experience that will provide more satisfaction to the audience at the concert.
Concert halls are venues whose fields are limited to a certain number of people. These platforms, where physical rules such as Metaverse have been eliminated, have the opportunity to give concerts to more audiences. Virtual venues offer financial occasions and are also attractive to the music industry as they eliminate pre- and post-stage preparation costs. With the effect of Metaverse being used more widely in 2021 and the special conditions during the pandemic process, artists started to give concerts by taking advantage of these attractive opportunities.
How Does Virtual Concerts Occur?
Previously, artists tried to show the creativity of their works in video clips. Now, Metaverse concerts, considered an alternative to video clips and perhaps less troublesome, offer a platform with more convenient opportunities for express creativity. At the same time, TikTok was the first platform to host a virtual concert during the pandemic.
The concert, which emerged with the partnership of TikTok and the famous American pop artist The Weeknd, had a great impact on the industry. The concert includes the animation of the famous artist singing "Blinded By The Lights". There are many impressive visual works in animation. The virtual backup dancers who supported the artist at the concert performed the famous TikTok dance figures. Neon signs, flying dice, different atmospheres drifting one after the other and different atmospheres are constructed with an immersive flow on the concert stage, which takes place in a virtual world and cannot be experienced in the physical world. Participants were given an unforgettable concert experience.
June Event: İKSV 50th Istanbul Music Festival
Let's get away from the virtual universe and talk about the activities in the real world. With the summer months coming and the effects of the pandemic decreasing, we are back to the days we missed.
Organized by IKSV, the 50th Istanbul Music Festival can be an enjoyable event you can attend in June. Bringing respected orchestras, star soloists and ensembles from Turkey and the world together with its audience, the festival will embrace all people in Istanbul again with free events to be held in breathtaking places and celebrate its 50th anniversary enthusiastically.
Metaverse continues to be more and more involved in our lives day by day, and virtual activities are also entering our lives in addition to the physical activities carried out by the art world. You can visit www.aspen.com.tr to review the art, culture, technology, design and architecture news that ASPEN has closely followed, compiled in addition to our article about the virtual concerts held by utilizing the opportunities offered by the virtual environment.
